A commercial for nine dollars and ten minutes
Nicolas Neubert’s commercial cost $9 and took 10 minutes. The number is the post. The spot still has to hold up as a spot.
The post is two numbers: $9 and 10 minutes. Nicolas Neubert is not arguing about the future of advertising. He is showing a finished commercial with a budget that used to buy lunch.
Cost posts are easy to fake with a bad clip and a caption. This one only works if the spot itself has a product, a rhythm and an ending. Ten minutes is not enough time to hide a broken cut behind process.
Put it next to the film on this site that cost $29,575. The two posts are the same argument from opposite ends: the price is no longer a proxy for whether the thing looks finished.
Nicolas Neubert
@iamneubert
This ad cost $9 and took 10 minutes to make. https://t.co/ZAhoNkiaGO
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Captured when this was curated, not live. —
