A launch video, from the launch post
Lenny Rachitsky told Fable to read his launch post and make a launch video. It ran 46 minutes, asked nothing, found the product logos, and came back with the film.
Lenny Rachitsky told Fable to read his launch post and make a launch video. That was the brief. It ran for 46 minutes, did not ask questions, found the product logos, and came back with the film. He calls it essentially a one-shot. A follow-up came after, which is how you know the first pass already stood up.
A launch video is a dialect: logo, product, a cut that tells you when to care. Agencies spend the week before a launch arguing about that dialect. Here the source of truth was a post the model could read, and the logos were something it had to go find rather than be handed.
Forty-six minutes of silence is the detail. No checkpoint, no “should the music swell here.” The clip is what that silence produced.
Made with
Lenny Rachitsky
@lennysan
Fable is really good at launch videos It essentially one-shotted this video. I told it to read my launch post and create a launch video. That's it. It ran for 46 minutes (without asking me any questions), found all the product logos, and spit this out. I then asked it to add https://t.co/iLEqh7J7Gv
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Captured when this was curated, not live. —
